Elevate Your Business with Tailored Marketing Leadership

In today’s dynamic business landscape, your brand deserves a marketing approach as unique as your vision. We specialize in providing top-tier fractional Chief Marketing Officer (CMO) services and cutting-edge digital marketing solutions designed to catapult your brand to new heights.

Why Choose Charbett Strategies

Digital Marketing STRATEGY


From SEO to social media, our digital marketing strategies are crafted to maximize your online presence and engagement. We turn insights into action, ensuring your brand not only gets noticed but remembered.

Fractional CMO Services


Get the seasoned expertise of a Chief Marketing Officer without the full-time executive commitment. A fractional CMO integrates seamlessly into your team, bringing years of strategic experience to drive your marketing efforts forward.

Customized Solutions


Every business is unique. That’s why we tailor our strategies to align perfectly with your specific goals and challenges. Whether it's scaling up your brand, launching new products, or enhancing digital outreach, we have the skills to make it happen.

What is a Fractional CMO?

Fractional CMO (Chief Marketing Officer) services represent a strategic partnership allowing businesses access to professional marketing leadership at critical stages in their growth. This includes proven strategy, planning, budgeting, and oversight of your marketing operations. Our fractional CMO services can also include the management of your internal team or even another agency.

What does a Fractional CMO do?

Strategic Planning to outline marketing strategies customized for your goals designed to exponentially increase your sales.
Team Leadership to mentor, train, and assist your team (including agencies) in executing the vision for your business.

Create your marketing strategy
Correct your messaging and positioning
IMPLEMENT systems for your team to follow
Map out your customer journey
Hire marketing employees and consultants to execute
Manage KPIs so your marketing makes money

STRATEGY WORKSHOP

By spending half a day with your organization, your CMO will:

  • Deep dive into your marketing strategy providing clear direction on what needs to be improved to reach your goals
  • 4-hour Strategic Planning Session Custom, bespoke based on your companies needs 
  • Immediate marketing punch list, campaigns for next 1-6 months

GREAT FIT FOR COMPANIES:

  • ... with an annual income of at least $1 Million 
  • ... with a strong marketing team in place that can take a fresh and accurate strategy 
  • ... in need of a marketing leader to keep the team on track and adjust priorities as campaigns launch

STRATEGIC ADVISOR

After a strategy workshop, you can bring on a Fractional CMO to advise your team and keep your marketing department on track.

  • Sprint planning calls led twice-monthly 
  • Unlimited email correspondence 
  • Grow long-term with the least financial risk 
  • 6-month minimum commitment

GREAT FIT FOR COMPANIES:

  •  ... of all sizes, from startup to established company 
  • ... that have a strong marketing team in place and you’ve worked with a Fractional CMO to create a strategy 
  • ... in need of a marketing leader to keep the team on track and adjust priorities as campaigns launch

Fractional CMO

By spending approximately ten hours a week inside your organization, your CMO will:

  • Translate the CEO & the Board’s vision into marketing campaigns and objectivesDefine the key talent the business needs to reach its goals
  • Assist HR in finding, interviewing, and managing qualified talent to implement marketing strategy
  • Report weekly to the CEO and Board on all KPIs mutually defined as important
  • Continually innovate ways to reach marketing and sales goals despite roadblocks

GREAT FIT FOR COMPANIES:

  • ... with an annual income of at least $1 Million 
  • ... looking for a part-time staff that specializes specifically on creating marketing strategies and ensuring its execution

How Do I Begin with A Fractional CMO?

Step 1: Chat

Schedule a 15-minute call to see if a Fractional CMO is a good fit.

Step 2: Discovery

We’ll get on a longer call to deep dive into your needs. I’ll share the steps I recommend with a proposal.

Step 3:  Execution

In the first 30 days, you’ll have a comprehensive marketing plan and the leadership to execute it over the rest of the quarter.

Step 4: Optimization

We'll focus on creating long-term success by continuously testing, learning, iterating, and scaling what's working.

What Others are saying...

"Erica is a creative wonder when it comes to AV and I found myself coming back to the well many times for brainstorming, insight, validation of concepts bubbling up in other teams. She speaks fluently in the voice of the customer is clearly world class in terms of her knowledge and understanding all things AV. Erica is specific and concrete in her approach to problems, scenarios and explanations."

Product Leader &
Technology Advisor

"Erica has been active in leadership capacities both visible and behind the scenes for several years. She is not a title-chaser, so is willing to lead and contribute even if it’s not ever mentioned on the masthead. You put Erica in charge when you want something to get done because she will toil without fanfare to great effect." 

VP of Content Creation
AVIXA

"The AVGives campaign is Erica's brainchild, and its success is a testament to her visionary leadership, creativity, and unwavering dedication. Erica not only conceptualized the campaign but also meticulously executed every aspect of it, from developing the campaign name to forging strategic partnerships."

Executive Director
Rosie Riveters

Frequently Asked Questions

No, of course not. And while there are folks who tie their compensation to your metrics, I find that this behavior leads to these agencies making bad decisions, for their own benefit. Everything I do, we'll do together, with your approval & a complete level of transparency.

No, absolutely not. When you decide to work with Impact ESC, I complete the work that I promise. In some scenarios, I will help facilitate certain tasks through freelance subject matter experts, with 100% transparency (and only if this solution is best for your organization)

Reach out to me. You can schedule a call here.

Like any new relationship, we'll find our agreed upon working style. I'm happy to revise my output, based on your feedback.

Yes, we work with clients that are working with other agencies. In many cases, this is an excellent strategy!

CONNECT WITH US

Let's discuss how we can transform your marketing strategy and help you achieve your business aspirations. Contact us today for a consultation and step into the future of marketing with